Profit IdeasTargeting the Right Customers
Dr. Jonathan Bein, President
Real Results Marketing
Monday, May 14, 2018
•competitive strategy •market intelligence •market segmentation •marketing practices •big data
In this video interview, Randy MacLean sits down with Real Results Marketing president Jonathan Bein to discuss the advanced marketing work and segmentation that his company does for its clients.
Some of the topics discussed include the importance of following trends to identify sweet spots in the market, how to segment in a meaningful way so you can sell to customers more effectively, and the role of segmentation in account assignment. [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com
Using Segmentation to Maximize Profit in Small Accounts
Dr. Jonathan Bein, President
Real Results Marketing
Monday, April 09, 2018
•customer demographics •market segmentation •management strategies •segmentation •customer segmentation •Randy MacLean •strategy for CEO •Real Results Marketing •Jonathan Bein •sales strategy •marketing strategy •Dr. Jonathan Bein
Midmarket accounts are great candidates for inside sales. By matching sales with a low cost-to-serve to low-profit accounts, you maintain profit while limiting expense. Midmarket accounts may not need or want field sales calls and personal barcode scanners. For a midmarket or small customer, these luxuries don't provide value, and they are an expense to you. [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com
Driving Profit with Segmentation
Dr. Jonathan Bein, President
Real Results Marketing
Monday, January 29, 2018
•profit analytics •market segmentation •profit strategy •pricing strategies •cost-to-serve in distribution •segmentation
Segmentation identifies opportunities to replace the cash flow provided by inefficient customers. You don't need to "fire" the customer, but you should cultivate new, efficient customers to ensure your cash flow. Once that need is addressed by segmentation, you have the leverage to "play hard ball" with the inefficient companies and drive change. [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com
Creating Better Opportunities through Segmentation
Dr. Jonathan Bein, President
Real Results Marketing
Monday, September 18, 2017
•profit analytics •market segmentation •profit strategy •segmentation
In this discussion with Randy MacLean, Dr. Jonathan Bein, President of Real Results Marketing, lays out some of the finer details of driving profitability and the changes that maximize a company's net before compensation (NBC). [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com
Examining the Future of Field and Inside Sales in Distribution
Dr. Jonathan Bein, President
Real Results Marketing
Monday, June 19, 2017
•competitive strategy •business math for distribution •cost-to-serve in distribution
Distribution as a whole is rapidly changing with the rise of digital platforms. In general, we are moving toward more efficient shopping and buying mechanisms. In the report, this efficiency manifests as a move toward digital and inside sales and away from field sales. [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com
Identify and Maximize Profit Generation Through Segmentation
Dr. Jonathan Bein, President
Real Results Marketing
Monday, May 01, 2017
•profit analytics •market segmentation •profit-based comp •profit strategy •segmentation
Identifying your markers and your best accounts is critical. Who, in your customer base, are these accounts? If you only consider companies that are highly leveraged, efficient, and have substantial potential, you may come up with a short list that is too thin to offer realistic data. As a consequence, smaller accounts – profitable accounts – should be considered as well. Do the markers remain consistent, even on that smaller scale? Recognizing these markers and finding new opportunities that share them is the key to rapid, significant, and profitable growth. [click for article]
For more information about Dr. Jonathan Bein, visit: www.realresultsmarketing.com