www.Profit-Ideas.comProfit Ideas

Bruce Merrifield

President, Merrifield Consulting

Are Bad Business Beliefs Limiting Your Profitability?

Bruce Merrifield, President
Merrifield Consulting

Monday, April 23, 2018

•profit analytics •profit strategy •Wholesale Distribution Industry •LIPA •line-item profit analytics in distribution

In this video interview, Randy MacLean and Bruce Merrifield discuss how many distributors' beliefs may be limiting their ability to be profitable. Some of these beliefs may get in the way of recognizing the importance of managing cost-to-serve (CTS).

This discussion thoroughly debunks the idea that all costs are fixed and, at the time, advocates a different approach to productivity metrics. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Profit Value-Based Customer Segmentation

Bruce Merrifield, President
Merrifield Consulting

Monday, April 16, 2018

•profit analytics •WayPoint Analytics •market segmentation •profit strategy •High Potential Accounts (HPAs) •High Volume Accounts •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •customer segmentation •Randy MacLean •market share •customer profitability analysis •Bruce Merrifield

If you'd like to understand, in detail, how your business makes and loses money, listen as Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss profit value-based customer segmentation.

Whether you use WayPoint or not, you will benefit from a new kind of segmentation that looks at the profit value of a customer from a cash production perspective and how this relates to the NBC, or the profit line, for each customer. [click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Why You Need Cost-to-Serve Modeling

Bruce Merrifield, President
Merrifield Consulting

Monday, April 02, 2018

•competitive strategy •profit analytics •WayPoint Analytics •distribution management best practices •big data •distribution industry trends •business math for distribution •wholesale distribution basic math •business model

Does your company have a cost-to-serve model? Many distributors have tried crude attempts at a cost-to-serve models, which they often abandon when the reports tell them something they didn't want to hear or contradicted their pre-existing beliefs.

In this video interview, we discuss why cost-to-serve models are vital for your business's profitability and how the approach has improved over the years. [click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Using the Whale Curve to Manage Your Inventory

Bruce Merrifield, President
Merrifield Consulting

Monday, March 19, 2018

•order fullfilment •profit analytics •WayPoint Analytics •whale curves •sales practices •big data •product Line •profit strategy •Wholesale Distribution Industry •supply chain issues •business math for distribution

How do you manage your most popular items? In this video interview, we discuss how the whale curve can be used to more effectively manage your stockroom and even how you sell items.

You'll learn how the whale curve can be used to rank items by profitability, determine optimal replenish rates, and tricks for helping low-performing items become a little more profitable. [click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Gross Margin Percent: A Poor Indicator of Profitability

Bruce Merrifield, President
Merrifield Consulting

Wednesday, March 14, 2018

•competitive strategy •profit analytics •profit training •profit strategy •QPM •business math for distribution •business analytics •Gross Profit Margin •customer profitability analysis •Bruce Merrifield

In reality, the gross margin dollars in these small dollar picks and orders amount to less than the cost to serve dollars they consume. This means they actually cost more money to fill than they generate in profit. In contrast, direct ship orders with low gross margin percentage are often quite profitable. [click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Looking at a Customer Whale Curve

Bruce Merrifield, President
Merrifield Consulting

Wednesday, December 13, 2017

•competitive strategy •business model •business analytics •customer profitability analysis •Bruce Merrifield

The whale curve shows you several valuable categories you should be focused on for growth. At the head of the whale are your profitable accounts. This is where you need to focus on penetration and offering these customers even more for more business. [click for article]

Rating: (tell us what you think)

For more information about Bruce Merrifield, visit: www.merrifieldact2.com

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