www.Profit-Ideas.comProfit Ideas

Bruce Merrifield

President, Merrifield Consulting

Harnessing the Energy of Millennials

Bruce Merrifield, President
Merrifield Consulting

Thursday, January 30, 2020

•2020 Vision •WayPoint Analytics •management strategies •personnel development •change management •Randy MacLean •Bruce Merrifield •effectively managing people •management techniques •people management •leading change •personnel issues •Merrifield Consulting

The millennial coming into the market are energetic, ambitious, and won't be held back. They do away with old, outdated practices, and they aren't interested in "just settling". In this video, Bruce Merrifield and Randy Maclean discuss how to approach your employees with a growing millennial workforce, so you can harness their energy, rather than eating their dust. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

How to Boost Your Bottom Line Without Price Hikes

Bruce Merrifield, President
Merrifield Consulting

Thursday, January 16, 2020

•profit analytics •2020 Vision •WayPoint Analytics •big data •profit strategy •line-item profit analytics in distribution •profit gains •money-losing activities •Randy MacLean •Gross Profit Margin •Bruce Merrifield •cost cutting •Merrifield Consulting •money-making •profitability management •profit metrics

There are many ways for companies to lower their bottom line, some more effective than others. "Buy low sell high" is one that hasn't been shown to work for decades now, so what strategy are you going to use? Watch Randy MacLean and Bruce Merrifield discuss some less-considered methods of getting the bottom line down. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Getting a Deeper Understanding of Costs

Bruce Merrifield, President
Merrifield Consulting

Wednesday, April 10, 2019

•profit analytics •WayPoint Analytics •cost-to-serve math •cost-to-serve in distribution •LIPA •line-item profit analytics in distribution •High Potential Accounts (HPAs) •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •customer segmentation •costing rules •business analytics •Randy MacLean •distributor sales analytics •distribution analytics •cost to serve analytics •NBC •NBC (Net Before Comp) •Margin vs NBC •customer profitability analysis •Bruce Merrifield •cost cutting •payroll efficiency •Merrifield Consulting •cost analysis •cost reduction •customer profitability •cost reduction analysis •profitability management •account strategy •profit metrics

There is more to your costs that meets the naked eye. Taking a simple look at things, you can see the items that you make more or less money from overall. You can see which items are profitable. Most financial systems are not refined enough, and don't provide enough information to tell you the whole story of which products make you the most money. You need to find a deeper, more intelligent analytical system to truly understand what to do, and how to do it. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Are Bad Business Beliefs Limiting Your Profitability?

Bruce Merrifield, President
Merrifield Consulting

Monday, April 23, 2018

•profit analytics •profit strategy •Wholesale Distribution Industry •LIPA •line-item profit analytics in distribution

In this video interview, Randy MacLean and Bruce Merrifield discuss how many distributors' beliefs may be limiting their ability to be profitable. Some of these beliefs may get in the way of recognizing the importance of managing cost-to-serve (CTS).

This discussion thoroughly debunks the idea that all costs are fixed and, at the time, advocates a different approach to productivity metrics. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Profit Value-Based Customer Segmentation

Bruce Merrifield, President
Merrifield Consulting

Monday, April 16, 2018

•profit analytics •WayPoint Analytics •market segmentation •profit strategy •High Potential Accounts (HPAs) •High Volume Accounts •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •customer segmentation •Randy MacLean •market share •customer profitability analysis •Bruce Merrifield •WayPoint Demo •WP demo •profit-value segmentation •WayPoint presentation

If you'd like to understand, in detail, how your business makes and loses money, listen as Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss profit value-based customer segmentation.

Whether you use WayPoint or not, you will benefit from a new kind of segmentation that looks at the profit value of a customer from a cash production perspective and how this relates to the NBC, or the profit line, for each customer. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

Why You Need Cost-to-Serve Modeling

Bruce Merrifield, President
Merrifield Consulting

Monday, April 02, 2018

•competitive strategy •profit analytics •WayPoint Analytics •distribution management best practices •big data •distribution industry trends •business math for distribution •wholesale distribution basic math •business model

Does your company have a cost-to-serve model? Many distributors have tried crude attempts at a cost-to-serve models, which they often abandon when the reports tell them something they didn't want to hear or contradicted their pre-existing beliefs.

In this video interview, we discuss why cost-to-serve models are vital for your business's profitability and how the approach has improved over the years. [click for article]

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For more information about Bruce Merrifield, visit: www.merrifieldact2.com

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